Sult Hydration | Brand Identity

Sult Hydration is an Australia-based health and wellness brand specializing in electrolyte drink mixes designed to promote hydration. Inspired by the active Australian lifestyle, the brand addresses common challenges of dehydration caused by constant sun exposure, running, surfing, and outdoor activities. This project encompasses packaging design, web design, social media concept design, and art direction. The packaging is crafted to feel lifestyle-oriented, steering away from a clinical, medicinal, or basic supplement aesthetic.

Designed for hydration, inspired by the Aussie sun

With clean, vegan ingredients, the brand is crafted with a strong focus on women as the primary audience. The packaging and brand identity reflect the essence of Australian beaches, sunny weather, and dry summer days, using vibrant, warm colors and soft patterns. Rounded typography fosters a friendly and relatable vibe. Importantly, the product is designed to feel lifestyle-oriented, avoiding the clinical or medicinal aesthetic, and can be creatively mixed into cocktails or smoothies.

This project includes brand and packaging design, web design, and social media concept design. Art direction was provided for product photography to ensure visual cohesion across packaging, the website, and social media platforms.

Photography: Kera Wong

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