Designed for hydration, inspired by the Aussie sun
Sult Hydration is an Australia-based health and wellness brand specializing in electrolyte drink mixes designed to promote hydration and vitality. Inspired by the active Australian lifestyle, the brand addresses the common challenges of dehydration caused by constant sun exposure, running, surfing, and outdoor activities. Additional factors like alcohol consumption, high-stress environments, and demanding work schedules further highlight the need for effective hydration solutions.
With clean, vegan ingredients, the brand is crafted with a strong focus on women as the primary audience. The packaging and brand identity reflect the essence of Australian beaches, sunny weather, and dry summer days, using vibrant, warm colors and soft patterns. Rounded typography fosters a friendly and relatable vibe. Importantly, the product is designed to feel lifestyle-oriented, avoiding the clinical or medicinal aesthetic, and can be creatively mixed into cocktails or smoothies.
This project includes brand and packaging design, web design, and social media concept design. Art direction was provided for product photography to ensure visual cohesion across packaging, the website, and social media platforms.
Photography: Kera Wong
